This week I want to talk to you about having a website. If you don't have a website with who you are and what you offer, then you're not marketing. You NEED to do this now, even if you just put your work in a gallery or your product is sold elsewhere.
Just the other day I was strolling through the Silver City, NM art galleries. I found an artist that I loved her work, but I wasn't ready to buy right then. I looked up her name in google and nothing was there. So I took the art galleries business card and that was my only connection and the gallery was not online either! Their card is in my wallet somewhere with all the other ones I got on my stroll. No wonder they weren't busy.
If you haven't started a website yet you are missing out on sales. So here are the essential steps you need to build your own site the easy way.
1. It may seem overwhelming, but in today's world you don't need knowledge in building a site, you just use an easy platform such as Wix or Weebly.com. They are free to start and you can get a feel for it before you jump in. They have an easy to use website builder without having to have a vast knowledge of building a website. It still takes time to get used to it and know your way around, but if I can do it, so can you. Now before you choose where to build, you want to build where you get your own domain. My domain is ashleykrieger.com. I highly recommend using your own name as your domain name. If you can't go explore in GoDAddy.com to find a good fit before you settle on it.
2. Before you publish your site there are a few huge things you need to do. You need to decide on a brand. This includes your logo, business name, fonts and colors you will use in all of your stuff. All of this may seem trivial, but it is NOT. It is all about making you recognizable and stand out against your competitors. I recommend keeping it clean and not cluttered. You want your art to be the focus. Now when you decide on a theme, keep in mind your brand. Build your site to your style.
3. To help you keep yourself focused on your brand I recommend using Canva.com. Here you can learn a great deal about branding and design. Not everything on Canva is free, but it is free to sign up and go through their design course. I easily make all my Youtube thumbnails, headers, graphics, and so much more with them for free.
4. The next thing for you to do is collect peoples info on your website and send them e-mails. All you need is their name and e-mail to start a relationship. You want to send weekly e-mails at least to keep them up to date on knew products and information. To do this I recommend Mailchimp.com because it is free to start. Now this takes some time to navigate as well. Just make an account and go through the tutorials. This does require some html knowledge, <html> is where you insert the information to run your website, which is done for you in your website builder. If you don't know what I just said there, no worries Mailchimp walk you through it. All of this I had no knowledge about when I started and it took a long time to learn, but if I can, so can you.
5. After this it is now time to add products to your site. If you are selling this means you will have to upgrade on Weebly and pay a monthly fee. I have talked about having to pay for peoples platforms. This is not something to shy away from. They can't create the platform without your support and you can't sell without theirs. It is a good relationship. But if you are not ready yet to upgrade, you can simple put your contact info, like an online business card next to pictures of what you are selling.
Once you have all the above done we can move onto how to get people to your site. This is another long post with a lot of to do's. So I want you to do the above first before we dig in.
If you have ANY questions while you start any of the processes above, don't hesitate to ask me!